INTERNATIONAL MARKETING CATEORA GRAHAM 13TH EDITION PDF

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Skip to content Skip to search. Cateora, John L. Cateora, Philip R. Physical Description xxxii, p. Published Boston, Mass. Language English View all editions Prev Next edition 1 of Author Cateora, Philip R.

Other Authors Graham, John L. Edition 13th ed. Subjects Internationales Marketing. Empresas internacionales. Multinationales Unternehmen. Internationale marketing. Entreprises multinationales. Export marketing. International business enterprises. Summary "Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.

Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region.

The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. Contents 1. The scope and challenge of international marketing 2. The dynamic environment of international trade 3.

History and geography : the foundations of culture 4. Cultural dynamics in assessing global markets 5. Culture, management style, and business systems 6. The political environment : a critical concern 7. The international legal environment : playing by the rules 8.

Developing a global vision through marketing research 9. Emerging markets Multinational market regions and market groups Global marketing management : planning and organization Products and services for consumers Products and services for businesses International marketing channels Exporting and logistics : special issues for business Integrated marketing communications and international advertising Personal selling and sales management Pricing for international markets.

Negotiating with international customers, partners, and regulators. Notes Includes bibliographical references and index. Donated by Prof. International marketing. Boston, Mass. View online Borrow Buy Freely available Show 0 more links Set up My libraries How do I set up "My libraries"?

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International Marketing

International marketing. Philip R. Cateora , John L. Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region.

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International Marketing 13th Edition by Philip Cateora

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