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Buy now. Delivery included to Germany. Due to the Covid pandemic, our despatch and delivery times are taking a little longer than normal. Read more here. Includes delivery to Germany.
Out of stock Notify me when available Submit. Check for new and used marketplace copies. Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text.
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Discover: A framework for digital marketing and social media that will help students navigate this rapidly changing field How marketing adds value to customers and organisations How innovative brand positioning drives commercial success How companies in the service sector such as Paddy Power build a loyal customer base How viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance.
Principles and Practice of Mark David Jobber author , Never Split the Difference Christopher Voss auth Sabotage Anastasia Nesvetailova Hype Yourself: A no-nonsense PR McGraw-Hill Education.
Foundations Marketing by Fahy Jobber
Foundations of Marketing
Buy now. Delivery included to Germany. Due to the Covid pandemic, our despatch and delivery times are taking a little longer than normal. Read more here.
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